⮞  You’ve used light and shadow almost like two distinct characters in the video, which is fascinating. What were you trying to communicate through this contrast? Was this a deliberate conceptual choice from the beginning?

It was very important to me to show the difference between the two scenarios, and the emotional state of the characters in the music video. The implied loss of a lost love, was very significant to be evoked on the scenario where he is singing, since he’s reminiscing. And then the second scenario being the whole transition from place to place slowly gets darker as well as time goes on and the shadows, colors and everything starts fading away leaving behind just the character.

⮞  The cityscape plays a significant role in the video’s atmosphere. What inspired you to incorporate the city as a visual and thematic element?

The city in this video is a character in itself, it provides the sad reality that even though our loved ones might go away we might lose them forever, the city keeps going, people are still walking around you, people are still doing their things so you have to do your own things as well and life keeps going on despite whatever we think. The cities are a reminder, but it’s also the journey, since it’s the place that we can imply the characters lived in, the road he takes throughout the video is the road they would have taken together perhaps. And so as he is leaving at the end on the bus, alone, he still takes her with him.

⮞  How did you interpret and translate the emotional essence of the song into visual storytelling?

My process is very easy but also very me, I listen to the song over and over and I let my head, my imagination, but most importantly my emotions tell me what the story is. In my head I create a whole story, a whole world, I see it as a movie and I follow it as a movie, and then I filter throughout all that information finding the core, the most important part of it that mostly resonates with the song and the feeling it gives to try to form a structure that makes sense and it’s impactful enough. And then after that comes the process of filming, producing it and then editing, everything changes at each one of these processes so it’s dependent on it as well.

⮞  How much creative freedom did you receive from the artist during the conceptualisation and execution of the video?

On this particular video, it was very rare, the artist gave me full control over the artistic vision. But this was because we had talked years before making it about the exact idea for it, I suggested the idea of the first time I listen to the song and he always remembered, so in this case it was pretty easy for him, because he already knew and liked my vision.

⮞  What were the biggest challenges you encountered during the shoot, both creatively and technically?

The biggest challenges where making every shot unique, making the story progress and evolve throughout the video and not stay still, since every shot has some kind of similarity to another we had to make each one of them different in some way. Some it might be the cinematography, for others it might be an item, the action, but what I mostly focused on was the feeling it shot gave, some could give melancholy, others sadness, others Nostalgia, it also depended very much on the song itself and what it made us feel. And I hope those decisions can be seen.

⮞  What was your approach to balancing your artistic vision with commercial expectations and audience accessibility?

In this case this wasn’t that important because it was an artistic love project for both the artist and me, we wanted to make truly the vision come true not really thinking of commercial success because that is a byproduct that comes when passion meets art.

⮞  How did the budget influence your creative decisions? Do you feel any constraints ultimately enhanced your creativity?

We had enough budget for what we needed but also had the freedom of being creative and doing even more thanks to the incredible team we had. To me when I have a constraint on budget or on something similar it all comes down to me, I am the only one who can make it work and I will make it work, doesn’t matter the budget, there is always a way to do it.

⮞  Are there any emerging technical or stylistic trends in music videos that excite you right now, especially considering this video blends blues with electronic elements?

The trends that excite me on music videos nowadays are projects that I can truly see their soul put in, not just fun and flashy videos with a bunch of budget, but projects that really shine because of the artistic desire behind it. The message that they convey and the story that is able to weave while also maintaining the integrity of the song, adding on to the song and elevating it even further. And I can see this in the new directors they’re coming up that have a vision and a style that has never been seen before, because that what that’s what it’s all about, mixing things that shouldn’t be mixed and evoking feelings that you never thought would be evoked by the thing you’re watching.

⮞  In your experience, how does directing a music video differ from directing a short film in terms of storytelling and execution?

Directing a music video is very different than directing a short film mainly because of the artist, you have basically a person that is the song itself in reality. So as a director you have to balance another big personality that is really invested in the story. Meanwhile in a short film if you are the director you are the ultimate and all, you can choose whatever happens and no one can say anything to you. Now this varies between every music video obviously, but both mediums are very rewarding artistically and if you know how to work through them, there is nothing stopping anybody from showing their true colors despite what others may say. A music video is a short film in itself, a short film can also make you hear its own music.

⮞  Before we wrap up, could you talk about your upcoming projects and how you’re getting ready for them?

My upcoming projects are a bit different, I am producing a variety TV show slash podcast with a big influencer and I’m planning on taking that everywhere. I am also producing directing and editing a documentary very close to my heart about a store on my hometown that is dying but it has the soul of the vintage collecting scene. I am still doing music videos and will continue to do so so also stay tuned for those, because each one will have a little bit of me and a message that you will not want to miss.